From CXO to Civic Engineer

After 22 years at Microsoft, including 10 years leading the Xbox business as its Chief Xbox Officer, Robbie Bach is turning his strategic and leadership skills to a new challenge: helping individuals and organizations drive transformational change in business and civic institutions.

Meet Robbie
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Inspiring Ideas for Business and Civic Leaders

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Where Robbie Speaks His Mind

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3P Framework

Strategic Model to Simplify Our Complex World

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Latest Blog Articles


About Damn Time

I’m a committed believer in the importance of sports to drive important, positive social change (see The Sporting…Life).  Sport is a paradigm for so many things in life including leadership, perseverance, teamwork, commitment, graciousness, and humility to name a few.  This past weekend, Team USA, in the form of our women’s soccer team, demonstrated the […]


4th of July Tradition

Our family has celebrated July 4th on Whidbey Island for almost 20 years. Whidbey is about 30 miles north of Seattle and getting there requires a 20 minute ferry ride – sometimes with a long wait for the next boat. But once that short trip begins, I’m able to switch over to “island time” which […]


Tradeshow 2 Step

Let’s get the reality out on the table early: I don’t love tradeshows. I suppose I was excited during my rookie season at Microsoft when I took my first business trip in 1988 to a tradeshow called Comdex in Las Vegas. At the time, this was the centerpiece of the computing world’s exposition calendar, but […]

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